This post was originally written for, and published on, blonde.net.
There are some truly incredible, groundbreaking social media campaigns happening right now. Interactive content, seamless connections between desktop and mobile design, and a user experience that crosses devices and platforms.
For some organisations, with limited budgets, these campaigns can be a little intimidating.
Smirnoff’s 2013 #YoursForTheMaking campaign involved, amongst other things, collaborating with fans to design nightlife experiences, and using an EEG device to turn brain activity into music. It was epic. It brought Smirnoff 1 million Facebook fans. And it reportedly cost £7 million to deliver.
Few organisations have £7 million to spend on a single social media campaign. Some of you reading this may want to weep at the thought of having a budget a tenth of the size. So you don’t get to play with the fancy EEG devices.
But don’t let that deter you from entering social media spaces. You may not be making quite so many headlines on the frontiers of digital discovery, but there are all manner of ways to generate content that will help you draw followers and build a lasting relationship with them, without spending the GDP of a small country. Continue reading